AI Creative & Experience Architect​

Bridging the gap between physical products and digital ecosystems through technical rigour and systems thinking.

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I am an Experience Architect and Creative Lead with a foundation from Central Saint Martins and over a decade of experience designing the "brand-human interface." My career is defined by a dual-path of entrepreneurial leadership and high-level technical VFX. I approach "design puzzles" with a business mindset - specialising in architecting customer lifecycles that turn complex data into human-centric stories.

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I thrive in cross-functional environments where technology, craft, and strategy meet to create intuitive, premium, and scalable user journeys.

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Specialisations

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• Experience Architecture: Architecting the customer lifecycle, from physical touchpoints to digital, QR-led ecosystems.

   

• AI & Content Innovation: Specialised in generative AI via a Google AI Professional Certificate to transform complex data into narratives.

   

• 3D Digital Workflows: Developing 3D modelling pipelines to automate digital asset production and bypass traditional physical constraints.

   

• Technical Motion & VFX: A nine-year tenure developing technical visual effects and motion graphics for digital projects and technical platforms.

   

• Infrastructure Leadership: Managing strategic budgets for in-house digital infrastructure and optimizing digital distribution systems (AWS).

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Selected Experience

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• Belazu Ingredients Co: Currently leading "Experience Architecture" and spearheading generative AI use to translate supply chain data into human narratives.

   

• Miso Tasty Ltd: Led the strategic transition to an agile digital ecosystem, designing the UX/UI for a searchable recipe engine that significantly increased visitor dwell-time.

   

• Luca Visual FX: Managed complex website architecture and developed technical VFX used in major television productions.

   

• Cléo Ferin Mercury (Founder): Conceptualised and led a global heritage fashion brand, doubling turnover YoY for 7 years through strategic art direction.